Turn Your Audience Into Active Participants
Brand marketing in fitness has always relied on inspiration — aspirational athletes, glossy ad campaigns, influencer partnerships. But inspiration fades. What keeps customers engaged is participation. Cadoo's Create Your Own Challenge (CYOC) feature lets fitness brands create custom challenges that turn passive audiences into active, daily participants with real money on the line.
What Is CYOC?
Create Your Own Challenge is Cadoo's challenge creation tool. Brands (or any user) can design a custom fitness challenge by selecting:
- Activity type: Running, walking, pushups, situps, squats, cycling, swimming, and more
- Daily goals: Steps, distance, reps, or workout frequency
- Duration: 3 to 40 days
- Entry fee: $10 to $1,000 per participant
- Game mode: Marathon (complete your goals) or Elimination (top 50% win)
- Additional prize pool: Up to $10,000 in sponsored prizes
- Visibility: Public (discoverable by all users), private (link-only), or group-only
How Brands Use CYOC for Activation
1. Product Launch Challenges
Launching a new running shoe? Create a 30-day running challenge where participants run in your shoe and compete for a brand-funded prize pool. Every participant interacts with your brand daily for an entire month.
2. Seasonal Campaigns
New Year fitness pushes, summer body challenges, back-to-school wellness programs — CYOC lets you create time-bound campaigns that align with your marketing calendar.
3. Community Building
Create recurring weekly challenges for your brand community. Participants form habits around your products and build connections with fellow customers. A weekly pushup challenge sponsored by your brand becomes a ritual, not just a campaign.
4. Influencer Partnerships
Give fitness influencers the tools to create branded challenges for their audience. The influencer's followers join, compete, and engage with your brand — all tracked and verified through Cadoo.
5. Retail Store Activations
Drive foot traffic by creating challenges tied to in-store experiences. Participants join at the store, compete throughout the month, and return for prizes or product experiences.
Prize Pool Strategy
CYOC supports two prize models:
- Entry-fee funded: Participants stake their own money. Winners take from losers. Zero cost to the brand beyond setup.
- Brand-sponsored: Add an additional prize pool (up to $10,000) funded by the brand. This makes the challenge free or low-cost for participants while the brand drives engagement. A 10% setup fee applies to brand-funded prize pools.
For maximum participation, consider sponsoring the entry fee so the challenge is free to join. Free challenges with brand-funded prizes see the highest engagement rates.
Measuring Results
Every CYOC challenge provides verified engagement data:
- Participant count: How many people joined your challenge
- Completion rate: What percentage finished
- Daily engagement: Activity logged per participant per day
- Duration of engagement: Total days each participant was active
This data gives marketing teams concrete ROI metrics — not impressions or clicks, but verified daily physical activity tied directly to your brand.
Getting Started
Any Cadoo user can create a CYOC challenge in minutes. For brand partnerships with dedicated support, custom branding, and enterprise-scale campaigns, contact partnerships@cadoo.io. Download Cadoo from the App Store or Google Play to explore the platform.
