The Corporate Wellness Problem
Your company spent $50,000 on a wellness program. Participation: 8%. ROI: unmeasurable. Sound familiar?
Traditional corporate wellness fails because it relies on intrinsic motivation alone. Gym subsidies go unused. Step challenges fizzle after week one. Meditation apps get opened once and forgotten. Employees know they should exercise. They just don't.
What if you could make exercise financially rewarding — and socially competitive?
How Cadoo Transforms Employee Wellness
Cadoo is a fitness gaming platform that combines daily exercise challenges, real money stakes, and AI-verified workouts. Companies use it to run team fitness competitions where employees earn cash for completing daily exercises.
How It Works for Companies
- Choose exercises: Pushups, squats, situps, running, walking, swimming, biking
- Set team structures: Department vs department, office vs office, or company-wide
- Fund prize pools: Company contributes the prize pool (tax-deductible wellness benefit)
- Employees play: Daily goals, leaderboards, team accountability
- Cadoo verifies: AI form verification for bodyweight exercises, health app integration for cardio
- Winners get paid: Real cash payouts to employees who complete the challenge
Why Financial Stakes Drive Engagement
Research from the University of Pennsylvania showed that financial incentives increased gym attendance by 55% compared to goal-setting alone. Cadoo takes this further with loss aversion: when employees stake their own money (matched by the company), participation and completion rates exceed 60%.
| Metric | Traditional Wellness | Cadoo |
|---|---|---|
| Participation rate | 5-15% | 60%+ |
| Completion rate | Unknown (self-reported) | Measured (AI-verified) |
| Employee satisfaction | Low ("feels like homework") | High ("feels like a game") |
| Measurable ROI | Difficult | Verified exercise data + cost per active participant |
What Companies Are Doing With Cadoo
Monthly Team Pushup Challenges
Engineering vs Sales vs Marketing. 30 pushups a day for a month. Department with the highest completion rate wins the pot. It's competitive, it's fun, and people actually do their pushups because their teammates are watching.
New Year Fitness Kickoff
January company-wide challenge: pushups + squats + walking. Everyone participates. Company funds $500 in prizes. The game runs 40 days with built-in rest days. Slack channel goes wild.
Marathon Training Programs
Sponsor employees running the NYC Marathon, Chicago Marathon, or local races. Cadoo tracks their daily runs and cross-training (pushups, squats) with real stakes.
The Verified Advantage
Cadoo's CadooVision AI system verifies every bodyweight exercise. This means your wellness reports show actual verified workouts — not honor-system check-ins. Present real data to leadership: total verified reps, participation rates, average form scores, and cost per active participant.
Get Started
Setting up a company fitness game on Cadoo takes less than a week. No hardware. No gym partnerships. No complicated onboarding. Employees download the app, join the company game, and start exercising.
For corporate wellness: partnerships@cadoo.com
Learn more: Cadoo for Enterprise
